We have been witnessing, for almost three years, the systematic crumbling of the luxury industry and this is happening in the most deafening and grotesque silence of the generalist press.
It seems at least crazy that an iconic sector of society is about to cease to exist, in the most absolute silence.
Omerta, yes. This is a term used deliberately and certainly not accidentally, because not discussing and not reporting something of such general and historical interest cannot happen for anything else except for a rational and well-defined intentionality.
We begin by analyzing what the luxury industry means socially and historically, which is fundamental to understanding why what we see is happening.
The luxury industry, ever since it came into being, has been concerned with making products of the highest possible range and quality, at considerable prices.
In fact, only the luxury goods market can allow the creation of certain products, being the only sector that can subordinate the final cost of the product to quality.
Precisely for this reason, art and technology can only be found in the luxury goods market, the sector where they can best express themselves commercially, and this is necessary to make available to the public the best that can be achieved in any field.
So one wonders, why does it seem that every contemporary ideological influence pushes to deliberately and systematically dismantle the luxury goods sector?
The answer could be political, even before economic, in the sense that, observing the attitude of the ruling political classes, particularly on the Left, we see that there is a great desire to “stop competition from below”, boycotting the native middle class , favoring immigration to reckless levels, taxing far above the necessary and increasingly leveling the condition of citizens with the condition of immigrants, the latter aided by a stateless establishment that favors them, essentially to steal their vote and thus replace the indigenous population also at the polls.
Unfortunately, Western governments today are, in fact and incontrovertibly, in the hands of finance, which indirectly can blackmail and influence them to favor their own interests and the main interest of the contemporary ruling class is different from that of twenty years ago, because the Today’s technology allows the replacement of workers in categories that were unthinkable until recently and for this reason, education, health care and private savings are no longer functional to the ruling political class, which no longer needs professionals or workers as once upon a time and therefore, the “direction” is making a breakthrough in which it is preparing to break down all competition from below, considering that it now represents only a threat and no longer a necessary resource.
The luxury goods sector is emblematic precisely as an icon of social mobility and quantification of individual results in economic terms, therefore, indirectly, also in professional and successful terms.
Although it is not always a correct equation, as a good rule, whoever earns the most is because his work produces a value above the average and this standing out leads to success as a result.
Luxury goods are status-symbols and motivate certain mental settings that lead to applying themselves in work to obtain superior results and to be able to show them also through goods. This evidently does not please the current political caste, because expecting to achieve superior professional results implies the desire to claim even greater responsibilities and social influence and it is precisely what a certain intrinsically parasitic political class wants to start preventing.
Well considering that these are not the most important things in life, we must equally understand the fact that these symbols indirectly still save us from the ideological flattening that would make us all the same, despite the fact that each of us has different abilities, sensitivities and intelligences. This flattening is clearly functional precisely to this transition period, in which the citizen is increasingly pushed to abdicate his political and social influence, essentially being put in a position to give it up.
Bringing down the luxury goods industry means abolishing a custom that recognizes and identifies, at least in certain areas, differences in a reckless and incoherent manner and implicitly denies that one can rise from a previous condition. This is similar to the “low bar” principle. We want to keep the expectations and demands of the population close to the ground, depersonalize and cover anyone with the uniform of universal flattening.
These are the companies operating in the luxury sector that are closing or have already stopped the activity.
- Victoria’s Secret
- Zara has closed 1,200 stores.
- La Chapelle retired 4391 stores.
- Chanel went out of business.
- Hermes has gone out of business.
- Patek Philippe discontinues production.
- Rolex stopped production.
- Macy’s
- Bose
- Art Van Furniture
- Olympia Sports
Will this process be reversible? Or are we already at the point of no return?
I think a lot depends on us, but also on the younger generations.
Certainly these reflections do not praise empty and sterile consumerism, but to restore that mental shape and sound awareness, which
since time immemorial it has been pushing man towards primacy and regulating societies through meritocracy, without which it is impossible to be just and even more so unlikely would be to have a company capable of continuing to evolve, especially because abandoning every meritocratic principle, it’s just that humanity would remain stationary in its present condition, but would go to to involve, no longer being in possession of that order and perspective which can allow to perpetuate what has been built so far, both at a professional level,
both cultural and human.